84 seconds of proof that Upworthy.com and Unilever think you might be dumb enough to believe they give a shit about anything other than their profits
By F.F Nicholson
Upworthy.com have just decided after diligent and careful consideration, to allow for the sponsored “they gave us money” video to don its site, currently being featured on the front page. The small humble little company, they so cautiously allowed to run a “paid for” video is Uniliver “. It is the world’s third-largest consumer goods company measured by 2012 revenue, after Procter & Gamble as well as Nestlé”.
That revenue is 47 billion dollars as of 2012.These sweet hearted guys from Uniliver know fully well that most of us know they are corporate sociopaths that have every inch of their business model driven for profit at any cost, whatever the cost. Hey, they have to do so by law motherfuckers, it’s not their fault. They also know that in the “global brand image” thing, the knowledge of this requires that they dilute or distract “us”, the public, from the total extent of their unscrupulous amorality. So they invest a minuscule aspect of their advertising budgets to create foundations or charities so they can show
“Hey common person, despite being low wage paying, third world raping, fuck the earth, greedy super rich cunts we really are, we are actually caring and here is our project with the word “ Sunlight” making it sound all happy and the cute video that shows things like, people smiling, kids on the beach hugging, sharing stuff, all across a cynical contrived rich array of age, race and gender types, so we all feel it’s about us”.
How this works, is illustrated in the documentary of “The Corporation” and this link here explains how sociopathic corporations use perception management. The actual title of this nauseating headline should be
“84 seconds of unworthy proof is willing to suspend, pretending its imaginary principles of making the world a better place, just to make money”
Final thought: Go fuck yourself upworthy.com and change your domain to unworthy.com. Being a little under the weather, when I get time, I am going to make my own sunlight foundation video, peppered with spicy truth, watch out for it. Hopefully, it will go so well, I will get served some legal letter.
My interpretation of what this really means..
Links to look at… Some choice stuff on Unilver past check this google book Corn and Capitalism: How a Botanical Bastard Grew to Global Dominance